Limitless Custom Capabilities

Wide widths and long lengths have become a staple in any custom home.  We specialize in these dimensions so that we can offer products to fulfill any order you envision.   Our decades of experience, coupled with intimate knowledge of the production of wood flooring, from forest to floor, enables us to ensure customers the highest quality flooring.  We primarily produce white oak and walnut plank flooring, yet Hardwoods of Wisconsin offers limitless custom capabilities to create your ideal floor.

10" Engineered European White Oak with Custom Stain and Additional Wirebrush & Distressing

There All Along

Hardwoods of Wisconsin from the very beginning has been on the cutting edge of finding the best manufacturing techniques and the most reputable partners to team up with.  When it comes to producing wide width, long length flooring, we’ve been there along making hundreds of thousands of feet of custom flooring installed for customers all over the country.

Cross Finger Construction

Let’s talk construction methods. Cross finger (also known as cross block or lumber core) construction is the very best possible.  It gives you the sand-ability of a solid and the stability of an engineered.  Our veneers have a 5mm sawn face, not sliced or peeled, with a solid wood core and back.  Other brands offer plywood construction with a 2mm to 4mm veneer.

10" Engineered European White Oak with White Oil

10" Engineered European White Oak Carbonized Natural Finish

5" Solid Rift & Quartered White Oak Custom Stain

Custom Finishing

Bona Matte Urethane

An industrial grade ultra-matte UV cured finish from Bona IC. Designed to withstand high levels of wear and scratch resistance. The urethane finish adheres to the wood and creates a barrier over the surface protecting the wood.  Available in 12 standard colors.  Custom colors available.


Osmo Natural Oil

An open-pored UV Cured finish that is 100% solids, no VOCs, self-sealing, and top coat. This finish works by using natural oil that penetrates deep inside the wood to strengthen the inner properties and create a barrier against dirt and wear.  Available in 20 standard colors.  Custom colors available.


Woca Neutral Oil

A neutral/invisible finish that gives the look of raw wood while still protecting the wood surface. Once applied, the finish is completely invisible but ensures a saturated and dirt resistant surface. This finish allows for the natural beauty of the wood to show through while still ensuring a long lasting product.

Lead Time



1 - 8 Weeks

Solid or Engineered

Finished or Unfinished